Skip to main content

Franchising Expert Consultant on Deltic E-Rickshaw (Toto Dealership) and E-scooter Dealership

We interviewed a senior consultant and an expert in franchising industry from one of the premium consulting firms who has helped more than 1000 people with a franchise setup in his 10 years of career and has been advising his clients to get a Deltic dealership as well. Sharing excerpt from his talk:

According to BCG Matrix, there is something called Cash Cow and Star refer below:
How to Focus on the Stars with a Clever BCG Matrix

Now, without repeating what is already presented in the article we can clearly figure that e-vehicles is a segment which has a growing market and if a good chunk of market share can be held then it is an ideal case i.e. a star as per the BCG Matrix.

Well, being a consultant who has led more than 15 projects especially around this question for people entering the business or trying newer things - I always suggest something safe and easy to the first lot who is planning to start-off first time!

And questions like above are asked by the ones who are trying to figure out what to do, a typical passionate entrepreneur with an idea would have more focused queries. There is nothing wrong in being vague but obviously one needs to clearly understand that



RoI etc.

should be the terms defining the nature of business you are eyeing for.

I will advise you to go for the e-vehicles segment,

Despite a lot of players hitting the market with a good dealership network already there - the industry is so new that there is enough of the pie left.
Also, most of these entrants will be out as the market matures as many of them are experimentalists while most of them are a part of the ‘unsaturated-group’ which will be gone.

So all of the proper dealerships in this segment are doing fine and how would someone define ‘proper’?
Approaching, Pragmatic, Honest, Relation Management, etc.
Sounds like any ‘good boy/girl’ businessperson? Yes, this simple. With no cruel and very intelligent competition, this is it!

With an investment of 10–15 lacs,

Including your 8–10 inventories and marketing support which is like ‘zero-brand fees’,

you can get a dealership of e-rickshaws and e-scooters. There are a good number of brands in the market but I have been personally advising to go for Delta Autocorp - Deltic That is a very economic budget to start off your own business with the support of a national brand in e-vehicles or battery operated vehicles segment. You can own your business while investing below 15 lakh and start making profit soon enough!

Few of my clients went with the brand and could break-even within the first year.

This brand is already becoming the market leader in the e-rickshaw or toto segment by 2020 while having competition from both the unorganized segment and players like Mahindra e-vehicles segment.


Deltic's state of the art technology and the biggest on-ground network. A lean team working with various tie-ups and partnerships which has made the current reality possible. Being a young entrepreneur myself, I got truly amazed by the approach this company has been taking.

Industry seniors have huge expectations from this brand as they are believing that ‘engine based vehicles’ segment is truly different from electric and Deltic is on the right path to make a distinct name in the industry, not only against the ‘startups’ but even the ‘big brothers’. Looking at their e-scooter launch and incoming inventories, I have a very positive inclination towards them.


Popular posts from this blog

The Journey of Deltic’s CEO - Ankit Agarwal

Ankit Agarwal is a young, dynamic and pragmatic green-energy entrepreneur who has reflected perseverance, inventive attitude and erected self-sustained businesses across his career. As many industry experts say, it is the personality of Mr. Agarwal which inspires togetherness, belief and focus and hence a young company like Deltic could gain high market share in the segment of electric vehicles.
Young Days
Since a young boy, Ankit Agarwal has been fascinated by technical advancements and the sustainable solutions they bring with them, for problems that have been bothering the ecosystem for long. Hence, despite his interest in pure science, he opted for engineering for higher studies. Joining R.V.C.E in Bangalore in 2002 was quite an exposure, both because of the great environment inside the college, and the city that Bangalore is - Silicon Valley of India.
While studying his engineering, Ankit did not stay confined by the immediate curriculum, only. He remained on a constant journey …

Deltic's Dealers - Story of Mr Khan, Bihar e-scooter dealer

Electric vehicles dealership has emerged as one of the best investment opportunities in contemporary India as it is economic, promising and comes with heavy returns without requiring a lot of push-marketing. A new avenue to be in, the dealerships in this segment are not only flourishing today but would be gigantic resources of tomorrow if the investment is made in the right brand. A growing market, new names and brands have established themselves as market leaders. Our Deltic - A Unit of Delta Autocorp LLP itself is a fine example for the same, 4 years in business and we have established ourselves as one of the highest-selling e-rickshaw manufacturers with our state of the art design and engineering, the electric vehicle’s brand which is engineered in India and engineered for India. Deltic is already in the market of the e-bikes and e-scooters (battery operated scooters) with a great start-off while planning to launch e-loaders, e-autos, etc.

The goal of Deltic is to become the market…

Deltic and the Right Dealership

To understand the ecosystem of the franchise or dealership, we did basic research with few of the dealers and consultants in the market. The following is an excerpt from the interview Deltic (Delta Autocorp) took with a consultant who has helped more than 50 franchisees to own the right business for them.
Deltic: How do you make someone understand what is the right business for them? Which is the most suitable framework to understand a business as a layman especially when keeping franchise-investment in mind?
Consultant: Well, I make it case dependent but one generic model is most understandable is BCG Matrix. According to BCG Matrix, there is something called Cash Cow and Star refer below:
How to Focus on the Stars with a Clever BCG Matrix
This helps you to assess your running businesses or assess any other businesses especially for a person who has not been into business.
Keeping the perspective of a franchise in mind, one can help oneself with understanding the various aspects of…