We interviewed a senior consultant and an expert in franchising industry from one of the premium consulting firms who has helped more than 1000 people with a franchise setup in his 10 years of career and has been advising his clients to get a Deltic dealership as well. Sharing excerpt from his talk: According to BCG Matrix, there is something called Cash Cow and Star refer below: How to Focus on the Stars with a Clever BCG Matrix - Strategic Management Insight Now, without repeating what is already presented in the article we can clearly figure that e-vehicles is a segment that has a growing market and if a good chunk of market share can be held then it is an ideal case i.e. a star as per the BCG Matrix. Well, being a consultant who has led more than 15 projects especially around this question for people entering the business or trying newer things - I always suggest something safe and easy to the first lot who is planning to start off the first time! And qu...